How to Calculate Gross Profit (Formula and Examples)

How to Calculate Gross Profit
min read
November 9, 2021

According to the U.S. Bureau of Labor, 80 percent of small businesses survive their first year, and 50 percent even make it to their fifth year. The secret to their longevity? Managing their cash flow. 

While there are several ways you can track and manage your cash flow, gross profit is one of the top contenders. You can use it to determine where you should scale up, and where you should cut back.

Keep reading to learn what gross profit is and how to calculate it. 

What Is Gross Profit?

Gross profit is the amount of money you make from selling your products and services after you deduct the costs of producing them. 

For example, if you run a coffee shop, you’ll count the cost of coffee, sugar, milk, and other ingredients under production costs. To calculate your gross profit, subtract that cost from your sales revenue.

Importance of Gross Profit

Why should you calculate gross profit?

Gross profit is a way to determine how efficient your business is. It shows how effectively you use your resources—direct labor, raw materials, and other supplies—to produce end products. It helps you decide where you can save money and where you should invest it. 

For example, if you see gross profit falling without changing your item’s selling price, it tells you that your production costs have increased.

An increase or decrease in your gross profit is an indicator of your business’s performance. Suppose we look at two businesses with the same amount of revenue but different gross profits. We can infer that the business with the higher gross profit has a competitive advantage over the other—maybe they have a machine that runs faster or they bought raw materials in bulk to get a discount.

How To Calculate Gross Profit

You can calculate your gross profit with the following formula:

Gross Profit = Revenue - Cost of Goods Sold


Revenue is the total money your company makes from its products and services before taking any taxes, debt, or other expenses into account. 

For example, if you own a coffee shop, your revenue is the amount of money your customers pay for their coffee.

Cost of Goods Sold (COGS)

The cost of goods sold (COGS), or cost of sales, refers to all direct costs and expenses that go towards selling your product. If you don’t get coffee orders, you don’t use coffee beans or milk. 

When you do get orders, material costs—or what you pay for coffee beans or milk—add up. The same goes for other variable costs such as packaging and other ingredients you need to make your product. 

COGS doesn’t include fixed costs such as rent, utilities, payroll taxes, credit card readers, and advertising. You don't include fixed costs because they aren’t considered the materials or services you need to directly make your product. 

Still, some portion of fixed costs—for example, an increase in electricity due to using your coffee maker more often—is included in your COGS because they were used during the creation of the product.

Gross Profit Formula Example

As an example of gross profit calculations, pretend you’re a coffee shop owner who sells a cup of espresso for $3. If the coffee costs $0.80 per cup to make and you sell 400 cups daily, what’s your daily gross profit?


Cups: 400

Revenue = $3 x 400

Revenue = $1200

Cost of Goods Sold = $0.80 x 400

Cost of Goods Sold = $320

Gross Profit = Revenue - Cost of Goods Sold

Gross Profit = $1200 - $320

Gross Profit = $880

Using the above gross profit formula, you would make $880 in gross profit daily.

Still, you wouldn’t take home the entire $880 in profit at the end of the day. Parts of it will pay for your administrative costs such as rent, marketing, utilities, and salaries.

What happens when you include those administrative expenses in your calculation? You end up with your net profit.

How To Calculate Net Profit

The net profit (also called the bottom line) is what you get when you subtract your total expenses from your total revenue, represented by the following formula:

Net Profit = Revenue - Total Expenses 

Your total expenses are the sum of your COGS, taxes and overhead expenses—such as salaries, rent, utilities, amortization, depreciation, and marketing. 

You can calculate your total expenses with the following formula:

Total Expenses = Cost of Goods Sold + Taxes + Overhead Expenses

Let’s calculate the net profit for the previous example. Assume that you have daily taxes of $200 and overhead expenses of $300 a day.

How much money will you take home daily?


Revenue = $1200

Cost of Goods Sold = $320

Taxes = $200

Overhead Expenses = $300

Net Profit = Revenue - Total Expenses 

Total Expenses = Cost of Goods Sold + Taxes + Overhead Expenses

Total Expenses = $320 + $200 + $300

Total Expenses = $820

Net Profit = Revenue - Total Expenses 

Net Profit = $1200 - $820

Net Profit = $380

Your daily net profit is $380

Profit Margins

As a business owner, you need to track two important financial ratios: gross profit margin and net profit margin.

While they sound similar, gross profit shouldn’t be confused with gross profit margin. Both depend on revenue and COGS, but gross profit is an amount, and gross profit margin is a financial ratio.

Gross profit margin shows gross profit as a percentage of total sales. 

You can calculate gross profit margin using:

Gross Profit Margin (GPM) = Gross Profit / Revenue

Just like the GPM considers revenue and COGS, the Net Profit Margin relies on revenue and net profit. You can calculate that with the following formula:

Net Profit Margin (NPM) = Net Profit / Revenue

Gross profit margin assesses the profitability of your business’s manufacturing activities. And the net profit margin provides a picture of your business’s overall profitability. Together, they empower you to track trends and make quick business decisions.

If both margins increase, it could be because of a recent trend you can invest in. For example, suppose your coffee shop introduces lattes to its menu. And half of your flat white drinkers start having lattes the next week. Your GPM will increase because lattes have lower COGS than flat whites—flat whites use more milk. 

If the overhead expenses remain the same, both GPM and NPM will increase. 

You can make the most of this trend by pushing customers to buy more lattes and slowly phasing out the flat white from the menu.

When both margins decrease, that could mean you need to cut expenses somewhere.

You could also have a highly profitable product (high GPM) but lose money (low NPM). For example, you may have increased your GPM by phasing out the flat white but lost several customers in the process. Due to this, the increase in gross profits may not compare with the net loss you experienced due to that customer drop. 

One way to address that low NPM would be to reduce overhead costs and rent a smaller space.

What Are Acceptable Profit Margins?

You know the importance of profit margins. But what should you aim for?

According to a study of over 13,000 businesses, the average gross profit margin in the retail industry is 53 percent, but this percentage may be higher or lower for other industries. 

Aim for a figure that’s realistic for you and your industry. The NYU Stern School of Business compiled a list of average profit margins per industry that you can refer to.

How Can You Increase Gross Profit Margins?

You can increase your gross profit margins by being more efficient with your resources. In other words, you should:

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