How to Run a Successful Cleaning Business

Cleaning business
min read
November 9, 2021

You’d be hard pressed to find a person that didn’t want a clean home, office or workspace. But many people don’t have the time, skills, or energy to keep their space as clean and tidy as they’d like. So, what do those people do when they want to get their space in tip-top shape? They pay for cleaning services.

Launching a cleaning business can be a lucrative, rewarding business opportunity with a lot of potential—if you do it right. Let’s take a deep dive into everything you need to know about how to launch, run, and grow a successful cleaning business:

Determine what kind of cleaning business you want to build

The first step to running a successful cleaning business? Figuring out what kind of cleaning business you want to run.

There are a ton of opportunities in the cleaning industry—and if you want your new business to thrive, you need to carve out your niche and figure out what kind of cleaning services you’re going to offer. So, for example, you might build a business around residential cleaning, offering house cleaning services to homeowners in your local area. Or you might be more interested in commercial cleaning, offering janitorial services to large companies. Or maybe you want to carve out a more specialized niche, and partner with real estate agents to clean their properties before showings or open houses.

The point is, there are a lot of different business types within the cleaning industry—and before you get too far into building your cleaning business, it’s important to decide which business type is right for you.

Create a business plan

Once you’ve settled on the type of cleaning business you want to build, it’s time to get a solid business plan in place.

Your business plan lays the groundwork for how you’re going to transform your business idea into a successful cleaning business. Your business plan should include:

Taking the time to create a detailed business plan will give you a roadmap for how to build your cleaning business—and will set you up for success in the long run.

Secure the right supplies and tools

Before you launch your cleaning business and start working with clients, you want to make sure you have the right supplies and tools you’ll need to do your job. 

First, you’ll need the cleaning products necessary to do your job. No matter what kind of cleaning services you plan to offer, you should plan to stock up on the basics, like paper towels, brooms, mops, and cleaning solution. If you’re offering more niche services (like carpet cleaning or deep window cleaning), you should also get the necessary supplies for those projects.

In addition to a variety of cleaning products, you should also get the protective equipment you’ll need to keep yourself, your staff, and your clients safe as we navigate the COVID-19 pandemic, including gloves, masks, and hand sanitizer.

As a business owner, you should also invest in any tools that will allow you to run your business more efficiently. So, for example, if you want to give your clients the option to pay for your cleaning jobs with a credit card, you’ll need to get a mobile payment processor. If you plan to hire a cleaning staff, you’ll want to invest in a payroll and time tracking tool that will allow you to schedule shifts, track hours, and get your team paid.

Get the word out

In order for your cleaning company to succeed, you need to get the word out, connect with potential customers, and convince them that your business is the right solution for their cleaning needs.

There are a number of different ways to market your business, including:

Bottom line? As you’re getting your business off the ground, you need to get the word out to as many clients and customers as possible—so it’s important to focus on marketing, particularly in the early stages.

Focus on customer experience

Building a successful cleaning business is about more than your cleaning services; it’s about providing a high level of service to your clients and creating a customer experience that keeps them coming back for more.

Look for ways to offer perks and create a positive experience for your customers. Some customer experience strategies you may want to consider include:

Remember, when you launch a cleaning business, you’re launching a service business—so it only makes sense that you should focus on customer service and experience.

Ask your clients to help you spread the word

Word of mouth is one of the most effective and affordable ways to build buzz around your cleaning business—and, as such, your existing clients are one of the best marketing tools you have. 

Make sure to ask your clients to help you spread the word about your business, including:

The more clients you get talking about your business, the more potential clients they’re going to drive to your cleaning company—and the more successful you’ll be as a result.

Get out there and run a successful cleaning business

Launching and running a successful cleaning business takes determination, patience, and hard work. But now that you know exactly how to build your own cleaning business from the ground up, all that’s left to do? Get out there and start building!

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