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A Step-By-Step Guide To Starting Your Own Painting Business

Starting Your Own Painting BusinessStarting Your Own Painting Business
min read
August 21, 2023

One industry that never goes out of style? Home improvement. People are always going to be looking to update and improve their homes, offices, and other properties—which creates a lot of opportunities for businesses that can help them make those updates and improvements.

And one of the most common improvements people look to make to their properties? Painting.

A fresh coat of paint can completely transform a space—and people are willing to pay professional painters a lot of money for that transformation. If you have painting experience and are thinking about starting a new business, getting into the painting industry could be a way to start your path to entrepreneurship, become a small business owner, and build a thriving, sustainable company.

But how, exactly, do you build a successful painting business from the ground up? Let’s take a look at the step-by-step process for starting your own painting business.

Is Starting A Painting Business A Good Idea—And Is It Profitable?

First things first—before we jump into how to start a painting business, let’s quickly touch on whether breaking into the painting industry is a good (and profitable!) idea.

And the answer is—it depends.

Opening a new painting company certainly can be a solid business idea—and an idea that can drive a significant amount of revenue. But whether it’s a good and profitable idea for you depends on a variety of factors, including:

Before you make the leap into the world of professional painting, it’s important to evaluate the different factors at play—and make sure that starting a painting business is a viable business idea with plenty of profit potential.

And once you make that decision and decide to move forward? Here are the steps you’ll need to take to get your business off the ground.

Figure Out What Type Of Painting Business You Want To Start

“Painting” is a broad term; there are so many different niches and specialties within the painting industry. So, before you get too far into planning and launching your business, the first step in the process?

Figuring out what type of painting business you want to start.

For example, you might decide you want to start a house painting business and specialize in residential properties, helping homeowners with both interior and exterior painting projects. Or you might decide you want to focus on commercial painting, tackling large-scale painting jobs for office buildings, restaurants, and other commercial properties in your area.

Whatever type of painting company you want to start, it’s important to establish your niche from the beginning; that way, you can adjust your business strategy (for example, who to hire and how to market your business) accordingly.

Create A Business Plan 

Every successful business starts with a business plan—and that includes painting businesses. So, once you’ve established what type of painting company you want to create, the next step in the process is creating a plan for how to get your company off the ground.

Your business plan is like a roadmap; it helps you figure out how to get from where you are now (a budding business owner with an idea) to where you’re trying to go (an established small business owner with a thriving painting company).

But what, exactly, does that roadmap need to include? Your plan should include all relevant information about starting and growing your business (the more detail, the better!), including:

You’ll need to invest time, energy, and effort into crafting your business plan. But it’s a must if you want to set yourself and your business up for success in the long-term—so make the investment and make sure you have a detailed plan from the very beginning.

Legally Establish Your Painting Company…

Once you have a plan for your painting company in place, the first step to putting that plan into action? Taking care of the legal side of starting a business. 

Before you start marketing your business or taking on clients, there are a few steps you’ll want to take to legally establish your business and protect yourself, your team, and your company, including:

...And Establish Your Presence Online

In today’s digital age, every business needs a presence online—and that includes your painting company. Some steps you’ll want to take to establish your presence online before marketing your business include:

Hire A Team

Before you start marketing your business and taking on jobs, you need to ensure you have the capability to manage those jobs successfully—and, depending on what types of clients and jobs you’re going to take on, that could mean hiring a team.

If you’re going to hire a team to support your painting business, a few things to keep in mind include:

Get The Necessary Painting Equipment And Supplies

Another thing you’ll need to take care of before you start actively taking on painting work? Getting the right equipment and supplies.

The type of equipment you’ll need to get started will vary based on your business and what types of projects you’re going to tackle; for example, if you’re going to be working on interior paint jobs, you’ll need drop cloths to protect your client’s flooring—and if you’re going to be offering spray paint services, you’ll need to invest in sprayers.

One supply you can wait on? Paint. While you’ll eventually need to invest in high-quality paint, that’s a supply you can buy on a project-by-project basis based on the colors and quantity each client needs.

Get The Word Out About Your Company And Services

You’ve fleshed out your business plan. You’ve secured your painting equipment. You’ve got your staff on standby. At this point, you’re ready to start actively taking on painting work.

And that means it’s time to get the word out about your business and start marketing.

There are a number of different ways to market your new painting company, including:

Bottom line? As you’re building and expanding your painting business, you need to connect with as many potential clients and customers as possible—so make sure to invest plenty of time, energy, and resources into marketing your services and getting the word out about your company.

Get Out There And Build A Thriving Painting Business

Starting a new business can be hard work. But now that you know the steps to start a painting business from scratch, you’re armed with the information you need to build a successful and sustainable business from the ground up. So what are you waiting for? Get out there and build that business!

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