Over at USA TODAY, I have written a Q&A column for small business owners for years and a question I am regularly asked is: “Are there any small business grants available? Can I get free money for startups, growth, etc.?”
The short answer is that small business grants are available, but, as they say, if it sounds too good to be true, it probably is.
Not surprisingly, free money isn’t always free. Eligibility is limited and the process is arduous and so yes, while there is grant money and free money available, it is not easy to get and it is limited in scope.
Federal Grants
For example, the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs has a grant program for small businesses that engage in, and create products via, federal research and development. Phase I awards top out at a whopping $1,730,751. SBIR says on its website that “by including qualified small businesses in the nation’s R&D arena, high-tech innovation is stimulated, and the United States gains entrepreneurial spirit…”
Great, right? Yes, but.
SBIR also says this on its website, “Of course, nothing is really free in the business world. The indirect costs of time and effort to find the right grant, complete the application and manage the process, even if you win, can be substantial” The post goes on to note that:
- Completing a grant application is “real work”
- Turnaround cycles are “excruciatingly slow” (up to nine months of review)
- Grant spending and accounting rules “may be painful” (“Your spending processes will be carefully monitored and audited. Don’t assume you are free to be your own boss with grant money”)
But the good news is that SBIR isn’t the only game in town when it comes to federal and government grants. As we all know, the federal government is big and accordingly, each federal agency has substantial budgets for their various needs, some of which are earmarked as grants for small business.
For example, the Department of Agriculture has something called the Agriculture Trade Promotion Program that provides “cost-share assistance” to agriculture related businesses for things like advertising, PR, participation in trade fairs and exhibits, market research, and so on. You can find other such programs in the Department of Energy and so on.
The best place to start your research into federal grants is over at Grants.gov. This clearinghouse of information on government agencies is really quite valuable. For starters, it links to each federal agency with grant money available. Grants.gov also has an excellent page that shows you eligibility requirements and how to apply for federal grants and what to expect in the process. You can find it here.
Small Business Administration Grants
You might be thinking that the Small Business Administration would be a good place to find free money for small business and this is true, but only in a very limited sense as any no-strings-attached free SBA money or grant is tied to some sort of disaster relief.
For instance, we have all heard about the much-maligned Paycheck Protection Program (PPP.) While the PPP was a bit of a disaster itself when rolled out, it is much better now and is one way for a small business to get free federal assistance. The program allows qualified small businesses to apply for, and get, Covid-related relief loans that are 100% forgivable. You can find a lender in your area by going to the SBA’s Lender Match page.
The SBA has a variety of other programs designed to give small businesses financial relief due to Covid, such as:
- The Shuttered Venue Operator’s Grant for venue operators, live theatres and performing arts spots, and so on.
- SBA Debt Relief. The SBA is “authorized to pay 6 months of principal, interest, and any associated fees that borrowers owe for all [SBA] 7(a), 504, and Microloans.”
- Economic Injury Disaster Loans While not grants, the SBA's EIDL loans are good to know about as they offer low-cost loan alternatives for entrepreneurs.
State and Local Government Grants for Small Business
Many states have programs designed to support entrepreneurship. While most often this local government assistance comes in the way of small business loans, on occasion these funding opportunities take the form of free state grant money. You should begin your research to see what grant opportunities are available in your state by going to either the U.S. Economic Development Administration website or to your own state’s Secretary of State/Department of Corporations.
On the local level, state and city governments and agencies have a vested interest in attracting and supporting businesses to their area. As such, they often make funds available to do just that.
For example, a few years ago, Portland, Oregon wanted to attract more startups to the city, so it launched the Portland Seed Fund. The city’s government launched the fund with a half-million dollars from the general fund and then asked different stakeholders in the city to contribute, eventually resulting in a startup fund of over $2 million.
Such funds are available in various locales, so check with your city and county to see what might be available in your area.
Private Grants for Small Business
Along the same lines, a trend that has caught on recently are business plan competitions. Many cities and universities host such programs. Typically, a startup business would apply and compete through various rounds of competition before a panel of judges, with the winner getting anywhere from $10,000 to $100,000 or more.
Think Shark Tank and you get the idea.
Does it work? Consider this from an article in Inc.com: Alison Alvarez and Tomer Borenstein needed money for their high-tech startup, BlastPoint. So starting in 2016, they entered as many business plan competitions as they could find. “In the past four years, the company has won four such competitions, ranging in size from 201’s UpPrize, which came with a $160,000 reward, all the way to a small $2,000 payoff in the GSV Labs A.I. Pitch competition in 2020.”
An example is the Women’s Founders Network Fast Pitch Competition. Compete for more than $30,000 in cash awards and $50,000 in professional services.
Additionally, many corporations and non-profits offer free grant money to small businesses. The ones to check out are:
- The Nav Small Business Grant offers $10,000 to "take your business to the next level" and $5,000 to the runner-up. Nav is a financial management app that matches small businesses with loans and credit cards. **Apply by March 8, 2021**
- The Visa Everywhere Initiative where you can, according to Visa: “Get global exposure for your startup or fintech. Enter our competition, featuring $100k in prizes—with the global finals live streamed on TechCrunch.” Credit cards have always been a popular ending choice for entrepreneurship and so it's great to see Visa giving back this way.
- The FedEx Small Business Grant Contest offers a yearly giveaway to small businesses of $50,000.
- The National Association for the Self-Employed (NASE) offers “growth grants” of $4,000.
- The Amber Grant awards $10,000 to a woman-owned business every month and at the end of the year, one of the 12 winners wins another grant for $25,000.
- The Cartier Women’s Initiative Cartier offers two different grants for women-owned businesses: The Cartier Women’s Initiative Regional Awards gives $100,000 each for seven regional entrepreneurs, and $30,000 each to the 14 finalists. The Cartier Science & Technology Pioneer Award gives one grant of $100,000 grant and two $30,000 grants to the runners up.
- The Street Shares Foundation is a nonprofit organization that offers grants to veteran entrepreneurs of up to $15,000.
Coronavirus Relief Small Business Grants
Finally, fortunately, there are a couple of Covid relief grants still available:
- The Freelancers Relief Fund offers $1,000 grants to the self-employed impacted by the pandemic.
- LISC is a social enterprise organization supporting projects and programs to revitalize underserved communities. Grants of up to $20,000 are available, with “priority given to entrepreneurs of color, women- and veteran-owned businesses and other enterprises in historically under-served places who don’t have access to flexible, affordable capital.
Applying for a Grant
All of these grants have specific criteria that must be followed closely if you are to receive a grant, so be sure to look at the rules and application process for each grant and each institution carefully. In addition, the application and process will likely be lengthy and involved, so be prepared for that.
The bottom line is that while yes, there is free grant money available to small businesses, it can be difficult to come by, especially on the federal level. Local governments, corporations, and non-profits really are your best bet.
1. Introducing Yourself
Your introductory email needs to pack a lot of information into a small package. Try something like this:
Sample
Text Copied to Clipboard
Copy

Hello Jane,
My name is John Doe and I work for ABC Agency, where we provide business insurance policies to many of Dallas' rockstar small businesses.
Congratulations on your new business, Jane's Bakery. Are you wondering if you have all the insurance you need? Or if your policies will really cover you in a pinch?
At ABC Agency, we pride ourselves on providing robust, comprehensive coverage options to companies like yours with flexible, pay-as-you-go plans.
Are you available this week to talk more about how we can help? I can help you find the most affordable rates and the best policies out there.
I look forward to speaking with you soon.
Cheers,
John Doe
2. Presenting a Quote
Once you've met with your potential client, a quick reply with their quote will get the ball rolling.
Sample
Text Copied to Clipboard
Copy

Hi Jane,
Thanks so much for meeting with me this morning. I loved touring Jane's Bakery–I can still smell those delicious chocolate chip cookies baking! You have a great location, and I'm sure you're going to do great on Front St.
After reviewing my notes, I've pulled together an insurance quote for you (attached). I recommend a business owner's policy. A BOP includes several insurance products in one: liability, property insurance, and business interruption insurance. It offers robust coverage at a competitive price.
I'll call you in a few days to see what you think about this insurance plan. In the meantime, if you have any questions, don't hesitate to email me or call me at [phone number].
Again, thank you for your time today. I look forward to working with you in the future.
Cheers,
John Doe
3. Thanks for Purchasing a Policy
Gratitude is important! It's never a bad idea to thank your clients for their business.
Sample
Text Copied to Clipboard
Copy

Hi Jane,
Thank you for choosing a business owner's policy with ABC Agency. We know it's so important to get the right coverage for your business, and we are honoured you've placed your trust in us.
We're excited to work closely with you, and our no. 1 goal is to make sure you're business is always protected.
Do you have any questions? We are here to help. Reach out whenever something comes to mind.
Thank you again for choosing ABC Agency to insure Jane's Bakery.
Cheers,
John Doe
4. Welcome Email
A welcome email helps clients feel like you're there to help–and can softly pitch other insurance products you offer.
Sample
Text Copied to Clipboard
Copy

Dear Jane,
Welcome to the ABC family! We are thrilled to have you as a new customer and can't wait to meet all of your insurance needs.
As an independent insurance agency, we work with multiple insurance providers to find the best coverage options for all our customers. If you need any other type of insurance–like [include additional offerings unique to your agency, like life insurance, health insurance, home insurance or anything else]–we can help you too.
Do you want to discuss any of these policies?
Cheers,
John Doe
5. Introducing a New Product
A happy client may want to expand their business with you.
Sample
Text Copied to Clipboard
Copy

Hello Jane,
I hope all is well with you and Jane's Bakery. I stopped in yesterday for a blueberry muffin and coffee, and they were delicious. I loved the hint of cinnamon in the muffin! Was that your idea?
I wanted you to be the first to know we are now offering commercial vehicle insurance to our policyholders. Auto insurance for your catering vans is super important since your personal car insurance won't cover them.
We're offering this insurance coverage solely to our current business clients at the moment and have some very competitive rates.
Would you like me to work up a quote for you?
As always, thanks so much for being a part of the ABC family.
Cheers,
John Doe
6. Asking For Referrals
Once your relationship is established and comfortable, let your clients help you grow.
Sample
Text Copied to Clipboard
Copy

Hi Jane,
You've been a valuable member of the ABC family for two years now, and we so appreciate your business–not to mention the muffins you supply for our monthly meetings!
Because you are a valued policyholder, I wanted to ask a quick favour. I know you are active in the local Chamber of Commerce, and I'm hoping you might know some colleagues who would benefit from working with our insurance company.
Referrals are one of the most effective ways to connect with our community since people really trust their friends, family and colleagues. Is there anyone you'd recommend I speak with?
Remember that in addition to business insurance products, we offer everything from life insurance policies to pet insurance.
As a thank you for your help, we will send you an Amazon gift card of $100 when your referrals buy insurance from us.
Thanks so much for your help!
Cheers,
John Doe
7. Policy Renewal
If your client needs to renew their policy with you, send an email like this:
Sample
Text Copied to Clipboard
Copy

Hi Jane,
I hope you're doing well! What a year it's been—from being listed as one of the top 5 bakeries in Dallas to being an official vendor for the city—you have so much to be proud of.
Just a heads up that your business owner's policy is up for renewal soon and will expire on June 15, 2023.
If you're still happy with the coverage, we can easily renew it for you.
Do you have some time to chat this week?
Looking forward to serving you again!
Cheers,
John Doe